My Design Principles
Empathy
Creativity
Hierarchy
Smart Solutions
HELLO
UI/UX and Product Designer with 8+ years of experience in hosting, e-commerce, banking, and teaching sectors. Proficient in end-to-end design processes from user research and journey mapping to UI design, prototyping, and usability testing. Experienced in creating web and mobile experiences using user research and data-driven insights to deliver intuitive, user-centered solutions. Skilled in Design Systems, component libraries, and accessibility standards (WCAG).
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Empathy
Creativity
Hierarchy
Smart Solutions
As the Product Designer for Jumpo, I led the end-to-end design of a responsive gaming ticket booking platform that lets users reserve experiences across multiple branches. Players can choose game duration (30–60 minutes)
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Ava New is an AI-powered application designed from scratch for the Export Development Bank of Iran. The app allows users to interact with banking ...
Case Study – SoonLed the entire design process from stakeholder interviews and competitive benchmarking to UI/UX design and usability testing. Improved user experience by aligning features with user mental models and solving competitor pain points.
Case Study – Soon
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